Online Marketing DNA was born from the twenty nine years of online and offline testing direct response advertising to generate leads for Simon Volkov's previous business, factory OEM automotive luxury wood dash kits and steering wheels. Way ahead of his time, in 1982 Simon started learning the intricacies of marketing, first offline, then online, and has continued training and testing of marketing strategies for all the years since to ensure that he will continue to be on the cutting edge of all online marketing strategies, tools and market trends.
In 2006, Simon saw the writing on the wall regarding the decline of the aftermarket automotive industry and he decided to diversify into real estate investing. Working with his Aunt and Uncle, Simon invested in properties nationwide for several years. Barbara and Sergei's background in process management, records management, work flow and strategic marketing made them a valuable addition and the three of them found that working together was profitable and enjoyable.
As we evaluated different options for working together on a full-time basis, we realized that Simon's continuing training and skills in online marketing were something his friends and associates always asked for help on, and that the Internet certainly was a market that would continue to grow. And we also realized that Barbara and Sergei's records management and process flow skills were performed online and well as offline, making online marketing an area in which Barbara and Sergei could also excel.
We started by just telling people we already knew about our new venture, and the requests started coming in quicker than we could handle them.
Our most-requested services currently include local listings, lead generation, SEO online marketing strategies, and online video marketing, as well as working in conjunction with a team of website coders to build W3 compliant websites for our clients. On a limited basis, we offer one-on-one coaching for our customers who want learn the skills and strategies that Online Marketing DNA uses.
One specialized service that we offer is the reverse engineering of our customers' competitors websites, finding weaknesses in those sites and designing our customers' sites to achieve higher ranking based on the information gleaned from those sites.
We also offer a competitive analysis report for customers who are considering starting a new business. This analysis determines how difficult it would be for them to achieve high ranking in that niche. By providing that information prior to starting the business, our customer can determine if it would be worthwhile to start that business, or to consider something different. This analysis can save tens of thousands of dollars in start-up costs that a new business could incur, only to be doomed to probable failure by the amount of competition.
At Online Marketing DNA, it is our mission to remain ahead of the curve, identifying, testing and implementing the best possible tools and online strategies. By staying ahead of this curve, we will be able to continue to provide strategies, plans and tools that will enable small and medium sized businesses to dominate their local market niche, tools that were previously only understood and implemented by Fortune 1000 companies on their websites.