Podcast marketing involves developing audio messages for use as advertising, brand building, and providing information. Audio files are uploaded to websites, blogs, or podcast directories such as iTunes to make information easily accessible to anyone who wants to listen in.
Several podcast marketing strategies can be used. Business owners can use podcasting to create their own Internet radio show. Or, they can share detailed information about their product or service. Podcasts can be used to present interviews with industry experts or company executives.