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September 2011 Archives

Online Marketing DNA

September 28, 2011

Strategic Marketing Management

Strategic marketing management helps companies monitor results of all forms of marketing efforts. From understanding how visitors arrive at company websites to determining the return of investment provided from print, radio, TV, and Internet marketing ads, having a plan in place is essential for growth and expanded online visibility.

Strategic marketing management is the driving force behind learning how to understand effectiveness of market communications and analyzing customer preferences. Taking time to develop a strategic plan can help executives improve profitability by integrating cohesive methods into their current business plan.

Written marketing plans are essential for documenting the company's goals and keeping ad campaigns on track. Companies that advertise in print, radio, TV and online are required to meet advertiser deadlines and comply with terms of service.

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Online Marketing DNA

September 19, 2011

Web Marketing

Web marketing is a necessity for any company of any size that wants to expand their market share. It is comprised of multiple elements that need to be integrated and carefully managed through the development of a strategic online marketing plan.

Web marketing offers countless opportunities for companies to capitalize on this wide open market. Companies need to determine which advertising strategies are most appropriate for their goals and can realistically be achieved.

People often underestimate the amount of time required to fully engage in web marketing. It is impossible for any one person to handle every aspect. Instead, this venue requires a sizeable team capable of coordinating and monitoring multiple events.

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Online Marketing DNA

September 09, 2011

SEO Services

"SEO services" has become the latest buzzword in online forums. But, what exactly does this mean and how can companies benefit from available services? In a nutshell, SEO refers to strategies used to feed information to search engines. It's required for every type of content published online.

SEO services are comprised of techniques that can boost search rankings. These include search engine optimization of content, link building online, local search, social media marketing, and other types of online marketing strategies such as how-to videos and informative articles.

Combined, these strategies help companies become a trusted source. When they acquire sufficient ranking, Google grants the privilege of becoming an authority site which aids in establishing consumer trust.

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Online Marketing DNA

September 01, 2011

Online Media Marketing Consultant

Hiring an online media marketing consultant is one of the smartest business decisions a person can make. Anyone who has engaged in Internet marketing understands how challenging it has become. To succeed requires thorough comprehension of multiple online marketing strategies and a solid plan.

Working with an online media marketing consultant can help companies get into the driver seat more quickly. There is much to learn about Internet marketing including how each strategy works, the pros and cons of each, and how to integrate each ad campaigns so they promote one another.

Internet marketing is comprised of many facets. In addition to having a website, most companies also have a blog that lets them interact on a more personal level with customers.

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