Online Marketing DNA Internet Marketing Tips on How you can Start to Generate Leads, Customers and Sales.

March 2012 Archives

Online Marketing DNA

March 15, 2012

Direct Marketing

Direct marketing refers to any kind of advertising that allows business owners to have direct interaction with consumers. Some of the more well-known techniques include: postcard marketing, sales letters, telemarketing, billboards, and Internet advertising.

The primary difference of direct marketing versus traditional forms of marketing is that businesses can personalize sales messages specifically to the person receiving the information.

The way that sales content is personalized is by acquiring information and storing it in a database. This can be accomplished by various means such as offering a newsletter subscription, conducting online surveys or focus groups, or having people provide their contact information through websites or in person.

Online Marketing article on "Direct Marketing "

Online Marketing DNA

March 01, 2012

Marketing Plan

Developing a marketing plan is one of the most essential elements of operating a business. This type of plan helps owners analyze data about customers, competitors, and how well products and services will be received.

Creating a marketing plan involves conducting market research to understand which marketing strategies are required. There are many tools available to obtain accurate market research data. These can include focus groups, surveys, keyword search, product search, and competitive sales analysis reports.

In addition to helping owners understand the buying habits of their target market, developing business marketing plans are vital for companies that need to acquire startup capital. Investors and finance companies require detailed information about the business before providing financial backing.

Online Marketing article on "Marketing Plan "