Implementing search marketing is a complicated task that requires adequate training to maximize results. This style of marketing involves making use of search engine optimization methods and paid advertising such as pay-per-click (PPC) programs.
Although there are multiple search marketing strategies, they all involve making use of keyword research to analyze return on investment and conversion rates. Fortunately, there are numerous tools that can be used to evaluate profitable keywords.
Each of the major search engines offers some type of search tools. Google offers the biggest arsenal which includes: Adwords, Insights, Trends, and Correlate. Yahoo provides Search Assist, Related Searches, and Search Marketing. Bing has Microsoft Advertising Intelligence, AdCenter, and Vertical Insights.