Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many rewards.
There are numerous benefits of using LinkedIn social media marketing. There are also several approaches. For instance, some people use this social network to look for a job. Others use it to develop professional networks or to stay in contact with colleagues.
Regardless of the reason, users need to become familiar with LinkedIn's terms of service and rules of etiquette. One mistake could result in having the account terminated or restricted and have negative impact on sales revenue.
One area users should be mindful of is the level of activity generated to or from their account. LinkedIn has been known to restrict accounts that are too active. This can stem from performing too many page searches or receiving too many profile views which might be interpreted as being spammy.
Users of restricted accounts might find it takes several weeks to iron out the problem and remove restrictions. Therefore, it's a good idea to use LinkedIn on a consistent basis and avoid excessive use on any given day. It's also advisable to keep a current backup of LinkedIn connections so you can stay in touch with business contacts if service is interrupted.
In regard to etiquette, users ought to focus on professionalism at all times. Take time to create a complete profile. Don't promote your posts from other social networks on your LinkedIn status. Don't try to connect with your contacts connections. Don't seek endorsements from people you don't know.
While LinkedIn is stricter than other social groups it is a great way to connect with people. One of the easiest ways to accomplish this is by starting a group. Inviting current contacts can open the door to reaching all of their connections, so take time to build a solid group.
LinkedIn groups can be promoted through websites, blogs, social networking groups, and newsletters to attract new members. The key to success is keeping the group active and providing the information members' desire.
If you don't have time or desire to manage a group then consider joining other groups. This is a great way to network with others and broaden your knowledge and expertise. LinkedIn has thousands of groups in nearly every category imaginable.
One of the greatest attractions of creating a LinkedIn account is their ranking authority on Google. Making use of SEO strategies when preparing profiles and status updates can help improve search rankings for websites, blogs, and other social networks.
LinkedIn lets users include website links on their profile. Wordpress users can import their blog feed to their profile as well. Making use of cross platform marketing is a great link building strategy that can further improve search rankings.
Another feature of LinkedIn marketing is their self-service advertising program. Users can create ads which are placed on the LinkedIn website. Users retain total control over ads and can choose their target audience and set budget limits.
LinkedIn ads are ideal for acquiring new business and reaching audiences most likely to buy what is offered. With over 200 million subscribers this is a powerful advertising program worth exploring.
If you are confused or overwhelmed by getting started with LinkedIn social media marketing we'd like to help. Online Marketing DNA specializes in helping business owners develop a solid plan to tap into the power of social media.
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Published on April 09, 2013