Why Video is Marketing is Going to Generate More Traffic

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many other venues including websites, blogs, and video publishing directories.

A major reason video is still getting so much Internet traffic is largely based on societal factors. Many people live very hectic lifestyles and are attracted to videos because they can get information while doing other tasks. Others like it because they can get snippets of info quickly.

A good example of video snippets is Twitter Vine; the social media platform that showcases 6-second videos. These mini-videos are ideal for highlighting product features, offering quick product demos, and announcing upcoming events.

Twitter Vine is the epitome of video ads because they force companies to bring out the best qualities within a very short time span. Best of all, these mini videos can be promoted on the popular Twitter platform, as well as through mobile marketing, local listings, websites, blogs, and social media networks.

Our society has created a sense of urgency in most everything we do. Online videos satisfy the craving for instant gratification. All a person has to do is click the play button and soon they can escape from the reality around them, if only for a moment.

The video marketing industry is booming and it is highly doubtful it will slow down. In fact, technology giant, Cisco, recently claimed that within the next 3 years over 90 percent of all Internet traffic will be video.

At present, video accounts for about 50 percent of all Internet traffic. If Cisco's prediction is correct this means that video traffic will nearly double. This is a staggering number that every business owner selling goods or service online ought to pay attention to.

The beautiful thing about videos is they can be used in nearly any type of marketing endeavor. They can be shared on websites, blogs, electronic newsletters, video directories, social media marketing, and via mobile devices such as cell phones and iPads.

Video ads can be entertaining, dramatic, educational or informative. They can make use of computer animations, live actors, or include a combination of photographs and written content.

Considering the endless possibilities and the level of exposure advertising videos can receive it is a good idea to get help from a marketing agency. Even short Twitter Vine or mobile ads ought to look professional to capture viewers' attention. In fact, the shorter the video the more captivating it ought to be.

Certainly, videos can be produced in-house and this option is feasible for certain types of ads. With that said, it can take several days to produce a 60-second advertisement. Along with filming the production, editing film, adding music or subtitles, and publishing at various locations, the act of creating videos can be very time-consuming.

Additionally, video ads need to make use of search engine optimization (SEO) strategies to boost online exposure. Most owners aren't proficient in SEO marketing and even less skilled at video production, so the sensible option is to hire an online marketing agency that is experienced in both.

Online Marketing DNA excels at helping business owners take advantage of the many opportunities associated with video advertising. Our proven methods help drive targeted traffic to company websites through a combination of SEO and link building strategies.

Our services include video and podcast marketing, email marketing, direct marketing, mobile marketing, local search, link building, and social media marketing. We invite you to learn more about our marketing services and VIP business coaching, as well various Internet marketing strategies. Click here to get started now.

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Published on October 10, 2013

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