Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's unique selling proposition (USP).
Knowing what sets your company apart from others will aid in creating a bullet proof marketing strategy. Establishing the USP provides the starting point for all marketing endeavors. It helps identify the audience and the best ways to reach them.
For example, companies who market products and services to senior citizens would use different approaches than those who market to young adults. Older people prefer more traditional advertising such as direct mail and print catalogs, while the younger crowd is attracted to new methods such as mobile marketing and social media.