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Online Marketing DNA

February 03, 2012

Marketing Management

Marketing management is a vital element of operating any business, but even more so when conducting business online. Web marketing encompasses multiple strategies that need to be linked together to improve search positioning. To fully capitalize requires creating a visual blueprint of how projects will be linked.

Marketing management involves deciding which online marketing strategies will be used and creating a plan to monitor results. Owners will find it nearly impossible to accurately assess return on investment without having a plan in place.

The approaches needed to develop marketing management systems depends on the type of products or services offered by the company. Entrepreneurs and small business owners won't require as many elements as Fortune 500 companies.

Online Marketing article on "Marketing Management "