Online Marketing DNA Internet Marketing Tips on How you can Start to Generate Leads, Customers and Sales.

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Online Marketing DNA

January 13, 2014

How to Segregate Personal from Business Social Media Accounts

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram.

There are many reasons to segregate personal from business social media accounts. Most people are familiar with the saying of don't mix business with pleasure. When it comes to conducting business online there are many ramifications that can occur by allowing colleagues and consumers into your personal life.

There is little doubt social media has leveled the playing field for small business owners. Everyone can take advantage of all the perks regardless of the size of their marketing budget.

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Online Marketing DNA

December 12, 2013

Creating a Bullet Proof Marketing Strategy with OMDNA

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's unique selling proposition (USP).

Knowing what sets your company apart from others will aid in creating a bullet proof marketing strategy. Establishing the USP provides the starting point for all marketing endeavors. It helps identify the audience and the best ways to reach them.

For example, companies who market products and services to senior citizens would use different approaches than those who market to young adults. Older people prefer more traditional advertising such as direct mail and print catalogs, while the younger crowd is attracted to new methods such as mobile marketing and social media.

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Online Marketing DNA

October 10, 2013

Why Video is Still Getting 70 Percent of All Internet Traffic

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many other venues including websites, blogs, and video publishing directories.

A major reason video is still getting so much Internet traffic is largely based on societal factors. Many people live very hectic lifestyles and are attracted to videos because they can get information while doing other tasks. Others like it because they can get snippets of info quickly.

A good example of video snippets is Twitter Vine; the social media platform that showcases 6-second videos. These mini-videos are ideal for highlighting product features, offering quick product demos, and announcing upcoming events.

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Online Marketing DNA

September 10, 2013

Hiring the Right SEO Company for Your Business

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to help owners get results in a matter of weeks instead of months or years.

It's better to take time to locate the right SEO company for your business than to rush into a decision. Interview multiple candidates and spend time to validate their experience. Reputable companies have no problem offering referrals unless they work in industries that pertain to security or privacy.

The fact of the matter is search engine optimization is one of the most essential elements of operating an online business. SEO is needed for two important reasons. First, it provides data to search engines which help web pages get placed into result queries. Second, it helps searchers locate what they need by typing in specific keywords.

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Online Marketing DNA

July 11, 2013

3 Cross Channel Marketing Tips

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition.

Getting started with cross channel marketing can feel like a daunting task. One of the best approaches is to work with a marketing coach or enroll in training courses. It's important to become familiar with the different platforms to determine which is best suited for the company.

There are countless opportunities for cross promotion. Currently, the top three include Web marketing, mobile marketing, and social media marketing. Let's take a look at what each of these offers.

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Online Marketing DNA

May 10, 2013

How to Use Pinterest

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic.

Those who are confused about how to use Pinterest can rest assured it is one of the easier online marketing strategies. Just like other forms of social media, Pinterest lets people share their own content, as well as content published by others. In this case, the content is pictures.

Business owners can create bulletin boards to showcase their products, recipes, how-to information, fashion styles, do-it-yourself projects, gardening tips, and just about anything else they offer. They can also connect with industry professionals, Pinterest users, and consumers.

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Online Marketing DNA

April 09, 2013

LinkedIn Social Media Marketing

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many rewards.

There are numerous benefits of using LinkedIn social media marketing. There are also several approaches. For instance, some people use this social network to look for a job. Others use it to develop professional networks or to stay in contact with colleagues.

Regardless of the reason, users need to become familiar with LinkedIn's terms of service and rules of etiquette. One mistake could result in having the account terminated or restricted and have negative impact on sales revenue.

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Online Marketing DNA

February 12, 2013

Online Marketing Content

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for.

Learning how to capitalize with online marketing content will help Internet marketers improve search results and drive traffic to their online business. The first step involves figuring out which type of content will be used. The next step requires creating a marketing plan and linking multiple forms of content.

While there is a wide variety of Internet content, let's take a look at the top three which include user-generated, video, and newsletters.

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Online Marketing DNA

January 10, 2013

Social Video Marketing

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks can help owners generate viral ad campaigns that are viewed around the world.

Social video marketing is a fun and exciting way to get people talking about your brand. While you don't need to be a professional videographer it's important to produce quality videos that viewers enjoy and want to share.

When people share videos within their social circle there is higher probability they will be viewed. People are more likely to watch something a friend or relative posts on their Facebook page or shares via Twitter than if the ad comes directly from the company selling products or services.

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Online Marketing DNA

November 21, 2012

Rules of Social Media Marketing

Entrepreneurs who learn the rules of social media marketing can generate brand buzz and become recognized as an industry expert. With the right tools and marketing approaches, they can develop a loyal fan base that will assist in sharing marketing messages and bring in new customers.

One of the primary rules of social media marketing is to interact with fans instead of trying to be the center of attention. Consumers have become jaded by countless ads that are provided at every turn. From TV and radio to print and online marketing, people are bombarded with so many advertisements that they tune out.

Social networks provide owners with the tools to build relationships and get to know their clientele. Business owners can generate two-way conversations by asking questions and encouraging people to leave comments or by setting up polls related to their industry.

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Online Marketing DNA

September 14, 2012

Social Media News

As a business owner, it's imperative to stay abreast of social media news. The tactics needed to succeed in this venue are constantly changing. What works today, will likely be defunct six months from now as new technology is developed.

There are many places to obtain social media news. It's best to seek out reputable sources that intend to inform instead of sell products. A few of the more popular include Mashable, TechCrunch, MarketingSherpa, and Online Marketing DNA.

Most people equate social media marketing with Facebook and Twitter, but there are countless other resources. These include networks like LinkedIn, YouTube, Google+, MySpace, and Pinterest.

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Online Marketing DNA

July 08, 2012

Online Marketing Research

Online marketing research involves a variety of methods used to acquire data about a company, their products, and consumer interest. Research is also necessary for learning how to market a business using Internet advertising.

There are many ways to conduct online marketing research. Nearly anything owners need to know can be found online. However, it's important to use respected sources. Otherwise, owners end up with bad information that can cost them time and money.

Online marketing encompasses so many venues that it can become overwhelming; especially for those who are just starting out. Getting and retaining top rankings for websites is not an easy feat. To land on the first page necessitates careful planning created by acquiring market research data.

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Online Marketing DNA

June 13, 2012

Marketing Services

Marketing services are an essential element of operating a business. Whether you own a brick-and-mortar business or an Internet company it's important to make use of as many advertising methods as you can afford.

Working with a marketing services company is a good approach for implementing multiple techniques at once. This is especially true when advertising online. Internet marketing is a complex process that involves connecting different methods to broaden online presence.

Selling products or services online necessitates using SEO marketing. This process includes developing a business website and blog; writing how to articles; engaging in link building online; publishing to local search directories; and entering into social media marketing.

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Online Marketing DNA

August 15, 2011

Online Marketing Strategy

Online marketing strategy is a term used to describe a variety of promotional techniques specifically related to conducting business via the Internet. There are dozens of advertising methods that can be used to produce revenue and improve search indexing results.

Choosing which online marketing strategy will produce the best results can be difficult. The fact of the matter is, operating a successful Internet business demands utilizing several techniques.

At bare minimum, company owners will require a website to participate in Internet marketing. One tragic mistake people make is creating a website from pre-made templates provided through free hosting. This tactic screams 'unprofessional' and is a fast way to lose credibility in the marketplace.

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