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Online Marketing DNA

July 11, 2013

3 Cross Channel Marketing Tips

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition.

Getting started with cross channel marketing can feel like a daunting task. One of the best approaches is to work with a marketing coach or enroll in training courses. It's important to become familiar with the different platforms to determine which is best suited for the company.

There are countless opportunities for cross promotion. Currently, the top three include Web marketing, mobile marketing, and social media marketing. Let's take a look at what each of these offers.

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