Online Marketing DNA Internet Marketing Tips on How you can Start to Generate Leads, Customers and Sales.

2 Results for "Direct Marketing"

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Online Marketing DNA

April 02, 2012

Search Marketing

Implementing search marketing is a complicated task that requires adequate training to maximize results. This style of marketing involves making use of search engine optimization methods and paid advertising such as pay-per-click (PPC) programs.

Although there are multiple search marketing strategies, they all involve making use of keyword research to analyze return on investment and conversion rates. Fortunately, there are numerous tools that can be used to evaluate profitable keywords.

Each of the major search engines offers some type of search tools. Google offers the biggest arsenal which includes: Adwords, Insights, Trends, and Correlate. Yahoo provides Search Assist, Related Searches, and Search Marketing. Bing has Microsoft Advertising Intelligence, AdCenter, and Vertical Insights.

Online Marketing article on "Search Marketing "

Online Marketing DNA

March 15, 2012

Direct Marketing

Direct marketing refers to any kind of advertising that allows business owners to have direct interaction with consumers. Some of the more well-known techniques include: postcard marketing, sales letters, telemarketing, billboards, and Internet advertising.

The primary difference of direct marketing versus traditional forms of marketing is that businesses can personalize sales messages specifically to the person receiving the information.

The way that sales content is personalized is by acquiring information and storing it in a database. This can be accomplished by various means such as offering a newsletter subscription, conducting online surveys or focus groups, or having people provide their contact information through websites or in person.

Online Marketing article on "Direct Marketing "