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Online Marketing DNA

August 13, 2013

Building an Opt-In Email List

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed.

One of the first steps of building an opt-in email list is to determine which service provider will be used. There are countless options and much will depend on what owners want to accomplish with their subscriber list.

For instance, those who want to provide a newsletter might choose services such as Constant Contact, iContact, Aweber, Get Response, or Mail Chimp. These email marketing providers offer a variety of templates which can be used for newsletters, special announcements, discount coupons, and other types of digital mailings.

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