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Online Marketing DNA

October 26, 2012

Local SEO

Every business owner can take advantage of local SEO to dominate their market and outperform competitors. This method is also known as geo-specific optimization and involves producing content directed toward a specific region, such as the city where the business is located.

There are many ways to incorporate local SEO into marketing plans. Before getting started it is crucial to become educated about search engine optimization. This can be accomplished by enrolling in an online marketing course or hiring a marketing consultant.

After learning about SEO and the various marketing strategies, it's time to create a plan. This can include writing content for websites, blogs, and article directories; publishing company information at local listing directories; producing online videos or podcasts; mobile marketing; and getting involved within the community.

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