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2 Results for "Market Research"

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Online Marketing DNA

March 01, 2012

Marketing Plan

Developing a marketing plan is one of the most essential elements of operating a business. This type of plan helps owners analyze data about customers, competitors, and how well products and services will be received.

Creating a marketing plan involves conducting market research to understand which marketing strategies are required. There are many tools available to obtain accurate market research data. These can include focus groups, surveys, keyword search, product search, and competitive sales analysis reports.

In addition to helping owners understand the buying habits of their target market, developing business marketing plans are vital for companies that need to acquire startup capital. Investors and finance companies require detailed information about the business before providing financial backing.

Online Marketing article on "Marketing Plan "

Online Marketing DNA

February 12, 2012

Market Research

Market research is one of the most essential elements for operating a business. In addition to analyzing product performance, market research also supplies invaluable information regarding how people search for products online; keywords used by competitors; and current trends within the marketplace.

Numerous market research tools are available. The kind of tools required depend on what you're wanting to research. For example are you trying to find out what kind of audience is attracted to your products or services? Or, do you want to figure out how well a new product would perform in the marketplace?

Perhaps you want to learn more about the psychological profiles of customers. Or, you might want to know how well customers are satisfied with your product or service. You might also want to conduct research about your competitors and the type of websites that link to them.

Online Marketing article on "Market Research "