Online Marketing DNA Internet Marketing Tips on How you can Start to Generate Leads, Customers and Sales.

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Online Marketing DNA

January 13, 2014

How to Segregate Personal from Business Social Media Accounts

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram.

There are many reasons to segregate personal from business social media accounts. Most people are familiar with the saying of don't mix business with pleasure. When it comes to conducting business online there are many ramifications that can occur by allowing colleagues and consumers into your personal life.

There is little doubt social media has leveled the playing field for small business owners. Everyone can take advantage of all the perks regardless of the size of their marketing budget.

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Online Marketing DNA

December 12, 2013

Creating a Bullet Proof Marketing Strategy with OMDNA

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's unique selling proposition (USP).

Knowing what sets your company apart from others will aid in creating a bullet proof marketing strategy. Establishing the USP provides the starting point for all marketing endeavors. It helps identify the audience and the best ways to reach them.

For example, companies who market products and services to senior citizens would use different approaches than those who market to young adults. Older people prefer more traditional advertising such as direct mail and print catalogs, while the younger crowd is attracted to new methods such as mobile marketing and social media.

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Online Marketing DNA

November 12, 2013

Understanding Lifetime Value of Customers

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense.

One of the greatest benefits of understanding lifetime value of customers is owners can tap into the power of word of mouth advertising. When customers are pleased with products, services, and customer service they are likely to tell everyone they know.

Most people realize that quality products, superior services, and exceptional customer service are rare. Countless companies focus more time on making profits than building relationships. They become so obsessed with the bottom line that they fail to remember that customers help to generate profits.

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Online Marketing DNA

October 10, 2013

Why Video is Still Getting 70 Percent of All Internet Traffic

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many other venues including websites, blogs, and video publishing directories.

A major reason video is still getting so much Internet traffic is largely based on societal factors. Many people live very hectic lifestyles and are attracted to videos because they can get information while doing other tasks. Others like it because they can get snippets of info quickly.

A good example of video snippets is Twitter Vine; the social media platform that showcases 6-second videos. These mini-videos are ideal for highlighting product features, offering quick product demos, and announcing upcoming events.

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Online Marketing DNA

September 10, 2013

Hiring the Right SEO Company for Your Business

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to help owners get results in a matter of weeks instead of months or years.

It's better to take time to locate the right SEO company for your business than to rush into a decision. Interview multiple candidates and spend time to validate their experience. Reputable companies have no problem offering referrals unless they work in industries that pertain to security or privacy.

The fact of the matter is search engine optimization is one of the most essential elements of operating an online business. SEO is needed for two important reasons. First, it provides data to search engines which help web pages get placed into result queries. Second, it helps searchers locate what they need by typing in specific keywords.

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Online Marketing DNA

July 11, 2013

3 Cross Channel Marketing Tips

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition.

Getting started with cross channel marketing can feel like a daunting task. One of the best approaches is to work with a marketing coach or enroll in training courses. It's important to become familiar with the different platforms to determine which is best suited for the company.

There are countless opportunities for cross promotion. Currently, the top three include Web marketing, mobile marketing, and social media marketing. Let's take a look at what each of these offers.

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Online Marketing DNA

April 09, 2013

LinkedIn Social Media Marketing

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many rewards.

There are numerous benefits of using LinkedIn social media marketing. There are also several approaches. For instance, some people use this social network to look for a job. Others use it to develop professional networks or to stay in contact with colleagues.

Regardless of the reason, users need to become familiar with LinkedIn's terms of service and rules of etiquette. One mistake could result in having the account terminated or restricted and have negative impact on sales revenue.

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Online Marketing DNA

March 09, 2013

Twitter Vine

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events.

Learning how to implement Twitter Vine will require a learning curve. No one is an expert yet because the app for IOS devices is so new. Even Twitter is still tweaking the program and gathering data to learn how to further exploit it.

Simply put, Vine lets users share six second video loops via social media platforms and mobile marketing. Vine shows a lot of promise as a quality advertising tool, but only time will tell.

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Online Marketing DNA

February 12, 2013

Online Marketing Content

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for.

Learning how to capitalize with online marketing content will help Internet marketers improve search results and drive traffic to their online business. The first step involves figuring out which type of content will be used. The next step requires creating a marketing plan and linking multiple forms of content.

While there is a wide variety of Internet content, let's take a look at the top three which include user-generated, video, and newsletters.

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Online Marketing DNA

January 10, 2013

Social Video Marketing

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks can help owners generate viral ad campaigns that are viewed around the world.

Social video marketing is a fun and exciting way to get people talking about your brand. While you don't need to be a professional videographer it's important to produce quality videos that viewers enjoy and want to share.

When people share videos within their social circle there is higher probability they will be viewed. People are more likely to watch something a friend or relative posts on their Facebook page or shares via Twitter than if the ad comes directly from the company selling products or services.

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Online Marketing DNA

December 14, 2012

Facebook Email Test

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send a message to non-Facebook friends.

For now, the Facebook email test is limited to individuals. Brands, companies, and fan pages are exempt, but likely to be included if the experiment proves successful. Individuals who are included in the test have the option to pay the $1 fee to ensure their message is delivered. Otherwise, the message sent to unconnected friends will likely end up in the "Other" folder.

Few people are aware of the "Other" email folder, let alone how it's used. Its primary purpose is to store messages that have been filtered based on personal preferences. Facebook provides two email filtering preferences which include basic or strict. Any messages that don't meet preferences are automatically sent to the "Other" folder.

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Online Marketing DNA

November 21, 2012

Rules of Social Media Marketing

Entrepreneurs who learn the rules of social media marketing can generate brand buzz and become recognized as an industry expert. With the right tools and marketing approaches, they can develop a loyal fan base that will assist in sharing marketing messages and bring in new customers.

One of the primary rules of social media marketing is to interact with fans instead of trying to be the center of attention. Consumers have become jaded by countless ads that are provided at every turn. From TV and radio to print and online marketing, people are bombarded with so many advertisements that they tune out.

Social networks provide owners with the tools to build relationships and get to know their clientele. Business owners can generate two-way conversations by asking questions and encouraging people to leave comments or by setting up polls related to their industry.

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Online Marketing DNA

July 08, 2012

Online Marketing Research

Online marketing research involves a variety of methods used to acquire data about a company, their products, and consumer interest. Research is also necessary for learning how to market a business using Internet advertising.

There are many ways to conduct online marketing research. Nearly anything owners need to know can be found online. However, it's important to use respected sources. Otherwise, owners end up with bad information that can cost them time and money.

Online marketing encompasses so many venues that it can become overwhelming; especially for those who are just starting out. Getting and retaining top rankings for websites is not an easy feat. To land on the first page necessitates careful planning created by acquiring market research data.

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Online Marketing DNA

June 13, 2012

Marketing Services

Marketing services are an essential element of operating a business. Whether you own a brick-and-mortar business or an Internet company it's important to make use of as many advertising methods as you can afford.

Working with a marketing services company is a good approach for implementing multiple techniques at once. This is especially true when advertising online. Internet marketing is a complex process that involves connecting different methods to broaden online presence.

Selling products or services online necessitates using SEO marketing. This process includes developing a business website and blog; writing how to articles; engaging in link building online; publishing to local search directories; and entering into social media marketing.

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Online Marketing DNA

March 15, 2012

Direct Marketing

Direct marketing refers to any kind of advertising that allows business owners to have direct interaction with consumers. Some of the more well-known techniques include: postcard marketing, sales letters, telemarketing, billboards, and Internet advertising.

The primary difference of direct marketing versus traditional forms of marketing is that businesses can personalize sales messages specifically to the person receiving the information.

The way that sales content is personalized is by acquiring information and storing it in a database. This can be accomplished by various means such as offering a newsletter subscription, conducting online surveys or focus groups, or having people provide their contact information through websites or in person.

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Online Marketing DNA

March 01, 2012

Marketing Plan

Developing a marketing plan is one of the most essential elements of operating a business. This type of plan helps owners analyze data about customers, competitors, and how well products and services will be received.

Creating a marketing plan involves conducting market research to understand which marketing strategies are required. There are many tools available to obtain accurate market research data. These can include focus groups, surveys, keyword search, product search, and competitive sales analysis reports.

In addition to helping owners understand the buying habits of their target market, developing business marketing plans are vital for companies that need to acquire startup capital. Investors and finance companies require detailed information about the business before providing financial backing.

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Online Marketing DNA

February 03, 2012

Marketing Management

Marketing management is a vital element of operating any business, but even more so when conducting business online. Web marketing encompasses multiple strategies that need to be linked together to improve search positioning. To fully capitalize requires creating a visual blueprint of how projects will be linked.

Marketing management involves deciding which online marketing strategies will be used and creating a plan to monitor results. Owners will find it nearly impossible to accurately assess return on investment without having a plan in place.

The approaches needed to develop marketing management systems depends on the type of products or services offered by the company. Entrepreneurs and small business owners won't require as many elements as Fortune 500 companies.

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Online Marketing DNA

December 20, 2011

Cross Platform Marketing

Cross platform marketing is the latest buzzword surrounding online advertising methods. Not so long ago, companies could develop brand recognition and generate sales revenue by means of a website. Today, companies need to embrace a variety of marketing strategies and interconnect each method.

To succeed with cross platform marketing strategies requires careful planning and constant tracking of performance results. Most business owners find it beneficial to work with a marketing consultant or hand over projects to a experienced cross channel marketing agency.

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Online Marketing DNA

August 19, 2011

Online Video Advertising

Online video advertising is turning out to be one of the hottest forms of advertising. This venue is a great way to spread the word about products and services, or introduce consumers to staff members and the inner workings of a business.

Participating in online video advertising isn't difficult, but does require a good understanding of videography. Fortunately, modern technology has made it easy to produce captivating videos. HD cameras can be purchased for less than $150 and most computers have built-in video editing software.

Before jumping into video marketing, it is wise to become familiar with the process. Most people find it helpful to enroll in a marketing training course. The type of course depends on the level of anticipated participation. Those who plan on making slideshow videos probably won't require as much training as companies that plan to produce live action videos.

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Online Marketing DNA

April 14, 2011

Small Business

Operating a small business is a rewarding experience, but also a lot of work. Owners are often required to wear many hats and become proficient in everything from bookkeeping to manufacturing.

One area that small business owners struggle with is obtaining sufficient funds for marketing. Anyone who has ever taken out an ad in a magazine or newspaper knows how costly print advertising is. Add in the cost of phone directory ads and it's easy to understand why most small companies don't receive the exposure they need

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Online Marketing DNA

November 28, 2010

Video Marketing

If you aren't using video marketing, you're missing out on enormous opportunities to generate sales. Publishing online videos is one of the fastest-growing marketing trends because of the potential to build your brand and develop a loyal following of customers.

Before starting with video marketing, take time to create a marketing plan. Determine the goals you want to achieve. Develop a publishing schedule. Decide the type of video you want to create. Figure out which images are best suited and where you can obtain legal images. Decide if you want to use background music and where to obtain legal copies.

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