Online Marketing DNA Internet Marketing Tips on How you can Start to Generate Leads, Customers and Sales.

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Online Marketing DNA

December 12, 2013

Creating a Bullet Proof Marketing Strategy with OMDNA

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's unique selling proposition (USP).

Knowing what sets your company apart from others will aid in creating a bullet proof marketing strategy. Establishing the USP provides the starting point for all marketing endeavors. It helps identify the audience and the best ways to reach them.

For example, companies who market products and services to senior citizens would use different approaches than those who market to young adults. Older people prefer more traditional advertising such as direct mail and print catalogs, while the younger crowd is attracted to new methods such as mobile marketing and social media.

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Online Marketing DNA

November 12, 2013

Understanding Lifetime Value of Customers

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense.

One of the greatest benefits of understanding lifetime value of customers is owners can tap into the power of word of mouth advertising. When customers are pleased with products, services, and customer service they are likely to tell everyone they know.

Most people realize that quality products, superior services, and exceptional customer service are rare. Countless companies focus more time on making profits than building relationships. They become so obsessed with the bottom line that they fail to remember that customers help to generate profits.

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Online Marketing DNA

September 10, 2013

Hiring the Right SEO Company for Your Business

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to help owners get results in a matter of weeks instead of months or years.

It's better to take time to locate the right SEO company for your business than to rush into a decision. Interview multiple candidates and spend time to validate their experience. Reputable companies have no problem offering referrals unless they work in industries that pertain to security or privacy.

The fact of the matter is search engine optimization is one of the most essential elements of operating an online business. SEO is needed for two important reasons. First, it provides data to search engines which help web pages get placed into result queries. Second, it helps searchers locate what they need by typing in specific keywords.

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Online Marketing DNA

July 11, 2013

3 Cross Channel Marketing Tips

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition.

Getting started with cross channel marketing can feel like a daunting task. One of the best approaches is to work with a marketing coach or enroll in training courses. It's important to become familiar with the different platforms to determine which is best suited for the company.

There are countless opportunities for cross promotion. Currently, the top three include Web marketing, mobile marketing, and social media marketing. Let's take a look at what each of these offers.

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Online Marketing DNA

June 11, 2013

Benefits of Using Instagram

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities.

To fully maximize the benefits of using Instagram, owners will need to become educated in how to integrate the program into their online marketing plan. As with all marketing endeavors it's advisable to learn the ins and outs of the Instagram platform and gather tips for creative uses.

It should be noted that Instagram was acquired by Facebook in April 2012. Combined with this social media giant, Instagram currently has over 100 million active users and is growing bigger every day. In other words, it can be used to reach the masses through mobile marketing and social marketing platforms.

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Online Marketing DNA

May 10, 2013

How to Use Pinterest

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic.

Those who are confused about how to use Pinterest can rest assured it is one of the easier online marketing strategies. Just like other forms of social media, Pinterest lets people share their own content, as well as content published by others. In this case, the content is pictures.

Business owners can create bulletin boards to showcase their products, recipes, how-to information, fashion styles, do-it-yourself projects, gardening tips, and just about anything else they offer. They can also connect with industry professionals, Pinterest users, and consumers.

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Online Marketing DNA

March 09, 2013

Twitter Vine

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events.

Learning how to implement Twitter Vine will require a learning curve. No one is an expert yet because the app for IOS devices is so new. Even Twitter is still tweaking the program and gathering data to learn how to further exploit it.

Simply put, Vine lets users share six second video loops via social media platforms and mobile marketing. Vine shows a lot of promise as a quality advertising tool, but only time will tell.

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Online Marketing DNA

February 12, 2013

Online Marketing Content

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for.

Learning how to capitalize with online marketing content will help Internet marketers improve search results and drive traffic to their online business. The first step involves figuring out which type of content will be used. The next step requires creating a marketing plan and linking multiple forms of content.

While there is a wide variety of Internet content, let's take a look at the top three which include user-generated, video, and newsletters.

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Online Marketing DNA

November 21, 2012

Rules of Social Media Marketing

Entrepreneurs who learn the rules of social media marketing can generate brand buzz and become recognized as an industry expert. With the right tools and marketing approaches, they can develop a loyal fan base that will assist in sharing marketing messages and bring in new customers.

One of the primary rules of social media marketing is to interact with fans instead of trying to be the center of attention. Consumers have become jaded by countless ads that are provided at every turn. From TV and radio to print and online marketing, people are bombarded with so many advertisements that they tune out.

Social networks provide owners with the tools to build relationships and get to know their clientele. Business owners can generate two-way conversations by asking questions and encouraging people to leave comments or by setting up polls related to their industry.

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Online Marketing DNA

September 14, 2012

Social Media News

As a business owner, it's imperative to stay abreast of social media news. The tactics needed to succeed in this venue are constantly changing. What works today, will likely be defunct six months from now as new technology is developed.

There are many places to obtain social media news. It's best to seek out reputable sources that intend to inform instead of sell products. A few of the more popular include Mashable, TechCrunch, MarketingSherpa, and Online Marketing DNA.

Most people equate social media marketing with Facebook and Twitter, but there are countless other resources. These include networks like LinkedIn, YouTube, Google+, MySpace, and Pinterest.

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Online Marketing DNA

August 08, 2011

Business Services

A wide range of businesses services are available to help companies stay on top of tasks. Anyone who has ever started a business understands the numerous duties involved. Whether you're a sole proprietor or CEO of a Fortune 500 company, having the right tools and resources make the job function more smoothly.

To determine the types of business services required involves taking time to assess overall needs. Some companies hire virtual assistants to handle day-to-day tasks. Others need to enlist the help of a marketing agency or web designer. And, nearly every business can benefit from hiring a tax accountant or CPA.

When companies integrate Internet marketing practices they usually require help from an online marketing agency or social media marketing consultant. There are so many ways to utilize online marketing strategies that it is vital to work with skilled professionals.

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Online Marketing DNA

August 01, 2011

Social Media Marketing Consultant

Working with a social media marketing consultant is a good way to fast-track efforts while becoming educated about the process. Social media is a lot of fun and provides endless opportunities for building your brand and customer base. It's also a lot of work.

A social media marketing consultant can take away the stress and anxiety associated with entering this venue. Social networking is a viable brand-building method that's been used for years. Online social networking takes things to an entirely new level by letting us connect to almost anyone, anywhere, at any time.

Anybody that plans to enter social media marketing better have a good game plan in place. Once your business becomes transparent online it is in the spotlight for the whole world to see.

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Online Marketing DNA

July 29, 2011

Internet Marketing

Internet marketing has become a complex maze of interconnecting a variety of methods to drive traffic to websites. Achieving success in this field requires the development of a solid online marketing plan and a dedicated team of employees or subcontractors.

Many people believe Internet marketing only revolves around selling products via a website. Nothing could be further from the truth. Not so long ago, business owners could get away with just a website, but not today. Now, companies must embrace a variety of marketing strategies to achieve and maintain high search rankings.

On popular online marketing strategy is developing a blog that ties-in with the company website. Content published on blogs is picked up instantly in the search engines; whereas with websites it could take several days to have content ranked.

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Online Marketing DNA

June 06, 2011

SEO Marketing Los Angeles California

Local companies participating in SEO marketing Los Angeles California can experience increased sales revenue as long as campaigns adhere to specific procedures. This venue offers endless opportunities to develop brand recognition and improve search rankings as long as L.A. businesses understand proper protocol.

SEO marketing Los Angeles California is essential in this highly competitive market. SoCal is known for their creative marketing campaigns and has become a trendsetter in the technology market. L.A. companies have advantages over other markets because they have easy access to talented professionals.

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Online Marketing DNA

May 28, 2011

Local Search Orange County California

Local search Orange County California is a superb Internet marketing technique that can be used to reach new customers and improve search engine ranking. Local search is an affordable tool that requires minimal effort to implement.

Local search Orange County California is ideal for businesses because it helps customers find them online. Equally important, local listings also reach mobile markets including 411 directory assistance and in-car systems such as OnStar.

In L.A., the number of cell phone users exceeds landlines. People are always on the go and need access to web-based information. Publishing company information to listing directories makes it easier to be discovered by this ever-growing market.

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Online Marketing DNA

April 29, 2011

Social Media Marketing Los Angeles California

Social media marketing Los Angeles California is an enjoyable way to build brand awareness. It grants companies opportunity to kindle relationships in environments that encourage conversation. Social marketing is one of the most powerful online marketing strategies available, but it must be used properly and responsibly.

Social media marketing Los Angeles California levels the playing field for companies of all sizes. SoCal business owners won't require a million dollar advertising budget to capitalize with this technique. But, they will require a strategic marketing plan and a staff to develop and track every endeavor.

People often think of Facebook or Twitter when talking about social media marketing. While these are two of the more powerful tools, they are only the tip of the iceberg. Social marketing incorporates a variety of strategies that can be interconnected to achieve maximum online visibility.

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Online Marketing DNA

March 17, 2011

Online Marketing

Online marketing has taken the world by storm. Those who learn how to master this niche can reap a bounty of rewards. The key to success is to develop a marketing plan that incorporates a variety of marketing strategies and tracking each to determine its return on investment.

Online marketing encompasses a number of strategies that can be challenging to manage in-house. It can be beneficial to work with an online marketing agency. Hiring professionals eliminates the need for investing in training courses and production equipment and reduces the time required to develop high quality advertising campaigns.

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