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Online Marketing DNA

September 28, 2011

Strategic Marketing Management

Strategic marketing management helps companies monitor results of all forms of marketing efforts. From understanding how visitors arrive at company websites to determining the return of investment provided from print, radio, TV, and Internet marketing ads, having a plan in place is essential for growth and expanded online visibility.

Strategic marketing management is the driving force behind learning how to understand effectiveness of market communications and analyzing customer preferences. Taking time to develop a strategic plan can help executives improve profitability by integrating cohesive methods into their current business plan.

Written marketing plans are essential for documenting the company's goals and keeping ad campaigns on track. Companies that advertise in print, radio, TV and online are required to meet advertiser deadlines and comply with terms of service.

Online Marketing article on "Strategic Marketing Management"

Online Marketing DNA

August 04, 2011

Local Search

Local search is an innovative approach to a favorite form of advertising known as the yellow pages. Online business directories are a great way to help people easily locate your business, but also provide opportunity to build brand awareness.

Local search directories include tools that capture the business address to provide driving directions via computers, mobile devices, and in-car navigation systems. Many tie-in with social networking groups such as Facebook which lets the general public share their interests with others. Others provide opportunity for customers to write reviews and rate their experience.

There are many benefits associated with local listings. In addition to directing customers to the front door, companies can upload product photos, offer special deals, and publish a link to their website.

Online Marketing article on "Local Search "