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Online Marketing DNA

August 19, 2011

Online Video Advertising

Online video advertising is turning out to be one of the hottest forms of advertising. This venue is a great way to spread the word about products and services, or introduce consumers to staff members and the inner workings of a business.

Participating in online video advertising isn't difficult, but does require a good understanding of videography. Fortunately, modern technology has made it easy to produce captivating videos. HD cameras can be purchased for less than $150 and most computers have built-in video editing software.

Before jumping into video marketing, it is wise to become familiar with the process. Most people find it helpful to enroll in a marketing training course. The type of course depends on the level of anticipated participation. Those who plan on making slideshow videos probably won't require as much training as companies that plan to produce live action videos.

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