Online Video Marketing
Online video marketing can launch your website into the stratosphere, if done properly. Google reported nearly 150 million viewers tuned in to watch over 2 billion sessions of online videos last month alone. These figures do not account for other online videos sites such as YouTube, Hulu, Yahoo, AOL, Fox Interactive Media, or Facebook.
Online video marketing can be incorporated into your business model in various ways. The most obvious is to create videos and publish them on your website, blog, and online video websites such as the ones mentioned above. Another option is to purchase ad space on other people's online videos. This type of advertising can place your company name in front of video viewers, as well as being used in conjunction with mobile marketing.
Modern technology has made it relatively simple to create online marketing videos. Most point-and-shoot cameras include a video option which allows easy transfer from camera to the Web. Many cell phones are equipped with cameras that offer video options, along with editing software. These hi-tech phones often include options for instant uploading to Facebook, MySpace and YouTube.
Clients often tell me their number one reason for not incorporating online video marketing campaigns is because they are camera shy. I understand that, as I'm not a big fan of being in front of a camera either. But, there are many options which can be used that don't require you to place your face in the viewfinder.
It is easy to make an online video that incorporates pictures of your products or a slideshow of text highlighting the main points of your marketing message. View my Recession Reversal marketing video to see how you can make a powerful statement without being in front of a video camera.
In today's world, internet marketing encompasses all types of media. While words can bring about emotion and incorporate a call to action, online videos can grab the viewer's attention for a longer period of time. Marketing videos provide the opportunity to let potential customers get to know you by seeing your face or hearing your voice. Therefore, it's important to make the best online marketing video possible.
As with all types of online marketing strategies, it is important to take time to learn the proper way to create, edit, publish, and share your marketing videos. As you can see by the number of visitors to Google Videos there is tremendous marketing power that is yours for the taking. With a little education you can dominate the Internet and drive droves of targeted traffic to your website through online video marketing.
At Online Marketing DNA we have dissected every aspect of using video to market products and services. We can help you create powerful marketing messages and broadcast them to the masses with the click of a button. Or, we can take care of all your business marketing needs while you sit back and collect the profits.
Due to the intimate nature of our internet marketing services, we can only work with a limited number of business owners. If you are ready to take the plunge and blast your business to the top, call our Washington or California offices weekdays between the hours of 8 am and 5 pm PST or submit information via our "Contact" form. We look forward to speaking with you and helping you build a solid online marketing plan.