Podcast marketing has been moving in fast-forward motion for the past few years. Publishing podcasts provides business owners with the opportunity to share their marketing message around the globe at zero-cost. When done properly, podcast internet marketing has the potential to generate an astonishing return on investment.
Podcast marketing involves creating an audio file that can be downloaded to an iPod, MP3 player, cell phone or computer. Individuals subscribe to the podcast through services such as iTunes, Podcast.com, PodcastAlley.com, or directly from your website or blog.
Incorporating podcast internet marketing strategies into your business marketing plan is a smart way to show the world you are an expert in your field. Website visitors can subscribe to a podcast aggregator, also known as a podcatcher, which scans your website for new podcasts.
Each time you upload a new podcast, the podcatcher automatically downloads it to each subscriber. As your subscriber base expands you can easily deliver marketing messages to the masses without having to do anything other than create and upload the podcast.
Podcasts can be used to create all types of marketing messages. Internet marketers can utilize this form of audio internet marketing to share marketing strategies, discuss new products, talk about affiliate marketing programs, or tell listeners how to build a website or start an online newsletter.
Food bloggers use podcasts to share recipes and cooking tips. Construction companies use podcasts to talk about required procedures on specific jobs. Politicians use podcasts to garner votes or discuss issues concerning new laws or community events. Realtors use podcast marketing to talk about real estate trends, homes for sale, or how to buy foreclosure or short sale homes.
Doctors, dentists, and lawyers use podcasting to discuss various aspects of their business. I know of one dentist who uses podcast marketing to discuss every type of procedure he performs in his office. Podcasting is a great way to inform the public of products and services while building trust and confidence in your business. The possibilities are endless and limited only by imagination.
Before jumping on the podcast marketing bandwagon, take time to become educated about the process. The Internet is a good source for learning how to create your own podcast, so use it to your advantage.
A few things you'll need to consider include: what type of podcast service you want to use; what goals you want to achieve through radio internet marketing; who is your target market and how to reach them; and what type of podcast you want to share.
It is also a good idea to become informed about copyright laws. If you plan to use background music with podcasts, make certain to obtain written permission from the artist. If you use your own music, you'll want to ensure it is protected by including a statement at the end of your audio podcast. Many people fail to realize the consequences of using copyrighted material. Not only can you incur legal fees, you can quickly tarnish the reputation you are building and run the risk of having your website shut down.
At Online Marketing DNA we can help you enter the world of podcast internet marketing the right (and legal) way. We offer a one-stop-shop for all your online marketing needs including building a website that is WC3 compliant and easily integrates with mobile marketing.
If you're ready to take your business to a new level, let us know how to get in touch with you by filling out the "Contact Us" form or call us during normal business hours. We look forward to helping you rise to the top by harnessing the power of podcasting and internet marketing strategies.