Marketing Technologists

By Pat Smith

If you haven't heard of marketing technologists yet, chances are you will soon. Essentially, this title refers to people that specialize in digital technology used to gather consumer information.

Employing marketing technologists can be highly beneficial to business owners ready to take full advantage of Internet marketing practices. Conducting business online has become a science that requires search engine optimization, social marketing, link building, and customer relationship management.

Search engine optimization is necessary for any kind of online marketing strategy. In essence, SEO provides data to search engines that helps machines understand what the content is about and how it should be indexed.

SEO marketing involves attaining a balanced mix of keyword density, keyword modifiers, and anchor text links so that content can be found regardless of words used by searchers.

Social media marketing is a powerful venue when used correctly. The problem is, most people don't understand how to fully capitalize on this global platform because they don't know how to interpret the data.

To get the most of social marketing requires making use of social media listening platforms. This is an area where marketing technologists can be highly beneficial because they can develop listening software or help companies interpret data provided by programs that are already available.

Social media listening software gathers data from multiple sources including networking communities, review sites, and social sites like Facebook, Twitter, StumbleUpon, and MySpace. The data provides lead generation tools to companies by identifying conversations that have the potential for generating sales.

Marketing technologists can help lessen the burdens of link building online. This marketing strategy is vital for anyone with an Internet business because it helps to improve search placement. However, the process can be mind-boggling.

There are multiple link building strategies that can be used. Some of the more popular include: article marketing, blog commenting, and acquiring backlinks from authority sites. Each requires obtaining accurate data about the audience in order to engage in the best marketing methods.

For example, article marketing is a proven method for acquiring quality links. However, publishing to low quality sites, or those deemed 'content farms' can cause more harm than good. Marketing technologists can gather and analyze data to determine which article directories will offer the best return on investment without causing damage to search rankings.

Marketing technologists can also utilize customer relationship management (CRM) software to help companies improve or maintain customer relations. CRM platforms offer technology that can organize information and automate the sales process which in turn reduces marketing costs.

Anyone that wants to earn a living with an Internet business must have a good understanding of Web marketing practices. To achieve success requires training marketing employees in SEO marketing and digital technology or hiring skilled marketing technologists.

An affordable solution is to outsource projects to a marketing agency such as Online Marketing DNA. Our marketing technologists can analyze your current business model and provide solutions to help achieve your goals. We invite you to learn more about Online Marketing DNA marketing systems and contact us to discuss your needs.

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Published on January 01, 2012

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