Link building is the most single important ingredient for long term success of any website. Understanding the simple formula for link building can make a difference in ranking your content in the search engine results pages.
Link building and link optimization with proper keywords and link strategies play a significant part in the long term success of your website. You need to know what “keywords” and “when” to place them in your content and “how” often to use anchor text links and to “what pages” you will need to pass page rank to.