Local search is an innovative approach to a favorite form of advertising known as the yellow pages. Online business directories are a great way to help people easily locate your business, but also provide opportunity to build brand awareness.
Local search directories include tools that capture the business address to provide driving directions via computers, mobile devices, and in-car navigation systems. Many tie-in with social networking groups such as Facebook which lets the general public share their interests with others. Others provide opportunity for customers to write reviews and rate their experience.
There are many benefits associated with local listings. In addition to directing customers to the front door, companies can upload product photos, offer special deals, and publish a link to their website.