Submitting local listing information is an important element for business owners who operate brick-and-mortar businesses. A large percentage of the population use online directories to locate driving directions or contact information for local businesses. Those who don't submit business information can miss out on customer sales.
Hundreds of local listing directories are available. The time required to submit and maintain listings can be cumbersome, but the benefits can far outweigh the cost of man-hours needed to complete the submission process.