Not long along, email marketing was at the top of the list for successful advertising strategies. Then RSS feeds and social marketing came on the scene and business owners focused more attention on these venues.
Today, email marketing has become one of the most underutilized methods for acquiring or maintaining customers. It's really quite a shame because email is a simple and affordable way to stay in touch with those most valuable to your business.
This tactic can be used to send out newsletters, autoresponder courses, flash sale announcements, press releases, and personal correspondence. It's a great way to build consumer trust and let people get to know your company on a more personal level.