Online Marketing Los Angeles

By Pat Smith

Online marketing Los Angeles is a highly competitive market that requires companies to embrace multiple advertising methods. LA is comprised of numerous businesses. In order to become visible in search engines it is crucial for California business owners to develop a strategic marketing plan that can place them at the top of search results.

One crucial element of online marketing Los Angeles is to obtain high ranking local listings. This is a relatively new advertising strategy that can yield impressive results if done correctly. Local listings involve publishing company information via listing directories. Once published, these listings help customers locate your business address, along with driving instructions.

Anyone who lives in, or has visited, LA will tell you it is one of the most challenging cities to navigate. Providing detailed maps and driving instructions is one of the easiest ways to drive targeted traffic to your business establishment.

There are numerous local listing directories and savvy business owners will tap into every available venue. Google recently unveiled Google Places which lets business owners publish contact information, share coupons and special offers, interact with customers, obtain consumer reviews, and engage in mobile marketing.

Microsoft has made substantial changes to Bing Local. In addition to displaying company addresses, phone numbers, and websites, Bing Local also provides customer reviews, business scorecards, and 'like' buttons for promoting the business via social media sites such as Facebook and Twitter. At the press of a button, visitors can have driving directions sent to their cell phone or presented onscreen for ease of printing.

While local listings are a very powerful tool for helping customers locate businesses, this is just one online marketing strategy that should be embraced by LA-based business owners. Most companies have a website or blog, but if yours doesn't you are missing the boat.

In essence, a website is the foundation for nearly all types of Internet marketing. Websites are an affordable way to present information, sell products, obtain clients, gather customer leads, and engage in link building online.

Nearly every form of online marketing links back to company websites. For example, a Los Angeles dentist engages in podcast marketing to share information about the various procedures offered.

The podcast begins by introducing the dentist and provides his website URL, physical location of the practice, and telephone number. Studies show that people retain web addresses easier than telephone numbers, so the majority of podcast listeners will visit the dentist's website to gather additional information.

The LA dentist also engages in video marketing to share patients' before-and-after results. Marketing videos can easily be branded with company name, contact information, and website URL.

Once audio podcasts and online videos are published they provide an inbound link to the business website. Websites that have multiple inbound links tend to rank higher in search results. Additionally, companies that engage in these marketing strategies can more easily build brand awareness while establishing credibility and consumer trust.

Another consideration for online marketing Los Angeles is to engage in mobile marketing. The majority of LA residents are people on the go who want immediate access to information. They use cell phones to access online information, view email, take photos and videos, send text messages, and engage in social media activities.

Mobile marketing is one of the fastest growing marketing trends in California. Companies that embrace this strategy have the potential to reach the masses quickly and efficiently.

As you can see, there are multiple facets of online marketing. Few business owners can implement and manage every strategy without a dedicated marketing team. At Online Marketing DNA we have developed a streamlined process that is customized to deliver results.

We work side-by-side with clients to develop, implement, and track marketing campaigns to ensure positive results. If you are confused about which online marketing Los Angeles strategies are best suited for your company, give us a call so we can discuss your goals and help develop a plan that will launch your business to the next level.