Video Marketing

By Pat Smith

Video marketing is one of the most powerful ways to attract visitors to your website and to build your brand. You don't need to be a movie producer or actor to create marketing videos. In fact, you don't even need a camera. However, for video marketing campaigns to succeed you need to understand your target market and what compels them to make a purchase.

Creating compelling video marketing campaigns takes time. As with any form of marketing, you need to develop a plan for delivering your message. The photos, colors, fonts, and background music must all come together to keep viewers interested in the marketing video and convince them to buy your products, subscribe to your service, or share the Internet video with others.

Creating marketing videos as a slideshow presentation is the simplest form of internet video marketing. You can take it to the next level by including actual video footage of people, places, or things.

You might want to hire a spokesperson to appear in a series of marketing videos. Or, if you're comfortable in front of a camera by all means take the lead. People love to know who is behind the products or services they are buying and video marketing is the best way to make a connection with customers.

Regardless of whether you create a slideshow video or use live video, you will need to learn how to edit. Most computers include video editing software. iMovie is included with Mac computers, while Windows offers Movie Maker. There are also several free video editing software programs offered via the Internet, along with paid versions of digital video software and professional video editing programs.

Once your online video is complete, it's time to share it with the world. The possibilities for distributing marketing videos are endless. The most common choices are YouTube and Google Video, but there are dozens of other Internet video websites that let you upload marketing videos at no cost, such as Blip.TV, Vimeo, Veoh, and Yahoo! Video.

Marketing videos can also be distributed through CDs or DVDs. This can be an affordable option for sharing your marketing message at trade shows and sales events, through direct marketing campaigns, or to provide additional information to prospective clients.

When marketing videos are uploaded to your business website or blog, it's important to include options which allow visitors to share the video. Options can include using an RSS feed, social marketing tools such as Facebook and Twitter, and social bookmarking sites such as Digg and StumbleUpon. Video marketing can also be used in conjunction with mobile marketing by creating video clips that can be viewed on cell phones.

One of the best things about incorporating videos into your marketing campaign is that you have the opportunity to ignite a viral video marketing campaign. Many people have had their lives changed overnight because a marketing video took on its own life and began spreading through the stratosphere. By letting your creativity run wild and creating a professional product, video marketing truly can take your business to a new level of success.

At Online Marketing DNA we help clients develop internet video marketing campaigns focused on their target market with the sole purpose of generating leads and sales. We are an online marketing agency that incorporates a variety of marketing strategies which work synergistically to achieve results.

If you are ready to take your business viral, we'd like to help. We invite you to review our online marketing videos, products and services. Then, contact our California or Washington offices during regular business orders or fill out our "Contact Us" form and we will promptly get in touch with you to discuss your online marketing needs.