Online Marketing DNA Internet Marketing Tips on How you can Start to Generate Leads, Customers and Sales.

Online Marketing DNA

January 13, 2014

How to Segregate Personal from Business Social Media Accounts

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram.

There are many reasons to segregate personal from business social media accounts. Most people are familiar with the saying of don't mix business with pleasure. When it comes to conducting business online there are many ramifications that can occur by allowing colleagues and consumers into your personal life.

There is little doubt social media has leveled the playing field for small business owners. Everyone can take advantage of all the perks regardless of the size of their marketing budget.

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Online Marketing DNA

December 12, 2013

Creating a Bullet Proof Marketing Strategy with OMDNA

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's unique selling proposition (USP).

Knowing what sets your company apart from others will aid in creating a bullet proof marketing strategy. Establishing the USP provides the starting point for all marketing endeavors. It helps identify the audience and the best ways to reach them.

For example, companies who market products and services to senior citizens would use different approaches than those who market to young adults. Older people prefer more traditional advertising such as direct mail and print catalogs, while the younger crowd is attracted to new methods such as mobile marketing and social media.

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Online Marketing DNA

November 12, 2013

Understanding Lifetime Value of Customers

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense.

One of the greatest benefits of understanding lifetime value of customers is owners can tap into the power of word of mouth advertising. When customers are pleased with products, services, and customer service they are likely to tell everyone they know.

Most people realize that quality products, superior services, and exceptional customer service are rare. Countless companies focus more time on making profits than building relationships. They become so obsessed with the bottom line that they fail to remember that customers help to generate profits.

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Online Marketing DNA

October 10, 2013

Why Video is Still Getting 70 Percent of All Internet Traffic

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many other venues including websites, blogs, and video publishing directories.

A major reason video is still getting so much Internet traffic is largely based on societal factors. Many people live very hectic lifestyles and are attracted to videos because they can get information while doing other tasks. Others like it because they can get snippets of info quickly.

A good example of video snippets is Twitter Vine; the social media platform that showcases 6-second videos. These mini-videos are ideal for highlighting product features, offering quick product demos, and announcing upcoming events.

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Online Marketing DNA

September 10, 2013

Hiring the Right SEO Company for Your Business

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to help owners get results in a matter of weeks instead of months or years.

It's better to take time to locate the right SEO company for your business than to rush into a decision. Interview multiple candidates and spend time to validate their experience. Reputable companies have no problem offering referrals unless they work in industries that pertain to security or privacy.

The fact of the matter is search engine optimization is one of the most essential elements of operating an online business. SEO is needed for two important reasons. First, it provides data to search engines which help web pages get placed into result queries. Second, it helps searchers locate what they need by typing in specific keywords.

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Online Marketing DNA

August 13, 2013

Building an Opt-In Email List

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed.

One of the first steps of building an opt-in email list is to determine which service provider will be used. There are countless options and much will depend on what owners want to accomplish with their subscriber list.

For instance, those who want to provide a newsletter might choose services such as Constant Contact, iContact, Aweber, Get Response, or Mail Chimp. These email marketing providers offer a variety of templates which can be used for newsletters, special announcements, discount coupons, and other types of digital mailings.

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Online Marketing DNA

July 11, 2013

3 Cross Channel Marketing Tips

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition.

Getting started with cross channel marketing can feel like a daunting task. One of the best approaches is to work with a marketing coach or enroll in training courses. It's important to become familiar with the different platforms to determine which is best suited for the company.

There are countless opportunities for cross promotion. Currently, the top three include Web marketing, mobile marketing, and social media marketing. Let's take a look at what each of these offers.

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Online Marketing DNA

June 11, 2013

Benefits of Using Instagram

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities.

To fully maximize the benefits of using Instagram, owners will need to become educated in how to integrate the program into their online marketing plan. As with all marketing endeavors it's advisable to learn the ins and outs of the Instagram platform and gather tips for creative uses.

It should be noted that Instagram was acquired by Facebook in April 2012. Combined with this social media giant, Instagram currently has over 100 million active users and is growing bigger every day. In other words, it can be used to reach the masses through mobile marketing and social marketing platforms.

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Online Marketing DNA

May 10, 2013

How to Use Pinterest

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic.

Those who are confused about how to use Pinterest can rest assured it is one of the easier online marketing strategies. Just like other forms of social media, Pinterest lets people share their own content, as well as content published by others. In this case, the content is pictures.

Business owners can create bulletin boards to showcase their products, recipes, how-to information, fashion styles, do-it-yourself projects, gardening tips, and just about anything else they offer. They can also connect with industry professionals, Pinterest users, and consumers.

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Online Marketing DNA

April 09, 2013

LinkedIn Social Media Marketing

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many rewards.

There are numerous benefits of using LinkedIn social media marketing. There are also several approaches. For instance, some people use this social network to look for a job. Others use it to develop professional networks or to stay in contact with colleagues.

Regardless of the reason, users need to become familiar with LinkedIn's terms of service and rules of etiquette. One mistake could result in having the account terminated or restricted and have negative impact on sales revenue.

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