Online Marketing DNA Internet Marketing Tips on How you can Start to Generate Leads, Customers and Sales.

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Online Marketing DNA

January 13, 2014

How to Segregate Personal from Business Social Media Accounts

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram.

There are many reasons to segregate personal from business social media accounts. Most people are familiar with the saying of don't mix business with pleasure. When it comes to conducting business online there are many ramifications that can occur by allowing colleagues and consumers into your personal life.

There is little doubt social media has leveled the playing field for small business owners. Everyone can take advantage of all the perks regardless of the size of their marketing budget.

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Online Marketing DNA

May 10, 2013

How to Use Pinterest

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic.

Those who are confused about how to use Pinterest can rest assured it is one of the easier online marketing strategies. Just like other forms of social media, Pinterest lets people share their own content, as well as content published by others. In this case, the content is pictures.

Business owners can create bulletin boards to showcase their products, recipes, how-to information, fashion styles, do-it-yourself projects, gardening tips, and just about anything else they offer. They can also connect with industry professionals, Pinterest users, and consumers.

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Online Marketing DNA

April 09, 2013

LinkedIn Social Media Marketing

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many rewards.

There are numerous benefits of using LinkedIn social media marketing. There are also several approaches. For instance, some people use this social network to look for a job. Others use it to develop professional networks or to stay in contact with colleagues.

Regardless of the reason, users need to become familiar with LinkedIn's terms of service and rules of etiquette. One mistake could result in having the account terminated or restricted and have negative impact on sales revenue.

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Online Marketing DNA

March 09, 2013

Twitter Vine

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events.

Learning how to implement Twitter Vine will require a learning curve. No one is an expert yet because the app for IOS devices is so new. Even Twitter is still tweaking the program and gathering data to learn how to further exploit it.

Simply put, Vine lets users share six second video loops via social media platforms and mobile marketing. Vine shows a lot of promise as a quality advertising tool, but only time will tell.

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Online Marketing DNA

January 10, 2013

Social Video Marketing

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks can help owners generate viral ad campaigns that are viewed around the world.

Social video marketing is a fun and exciting way to get people talking about your brand. While you don't need to be a professional videographer it's important to produce quality videos that viewers enjoy and want to share.

When people share videos within their social circle there is higher probability they will be viewed. People are more likely to watch something a friend or relative posts on their Facebook page or shares via Twitter than if the ad comes directly from the company selling products or services.

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Online Marketing DNA

November 21, 2012

Rules of Social Media Marketing

Entrepreneurs who learn the rules of social media marketing can generate brand buzz and become recognized as an industry expert. With the right tools and marketing approaches, they can develop a loyal fan base that will assist in sharing marketing messages and bring in new customers.

One of the primary rules of social media marketing is to interact with fans instead of trying to be the center of attention. Consumers have become jaded by countless ads that are provided at every turn. From TV and radio to print and online marketing, people are bombarded with so many advertisements that they tune out.

Social networks provide owners with the tools to build relationships and get to know their clientele. Business owners can generate two-way conversations by asking questions and encouraging people to leave comments or by setting up polls related to their industry.

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Online Marketing DNA

September 14, 2012

Social Media News

As a business owner, it's imperative to stay abreast of social media news. The tactics needed to succeed in this venue are constantly changing. What works today, will likely be defunct six months from now as new technology is developed.

There are many places to obtain social media news. It's best to seek out reputable sources that intend to inform instead of sell products. A few of the more popular include Mashable, TechCrunch, MarketingSherpa, and Online Marketing DNA.

Most people equate social media marketing with Facebook and Twitter, but there are countless other resources. These include networks like LinkedIn, YouTube, Google+, MySpace, and Pinterest.

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Online Marketing DNA

August 01, 2011

Social Media Marketing Consultant

Working with a social media marketing consultant is a good way to fast-track efforts while becoming educated about the process. Social media is a lot of fun and provides endless opportunities for building your brand and customer base. It's also a lot of work.

A social media marketing consultant can take away the stress and anxiety associated with entering this venue. Social networking is a viable brand-building method that's been used for years. Online social networking takes things to an entirely new level by letting us connect to almost anyone, anywhere, at any time.

Anybody that plans to enter social media marketing better have a good game plan in place. Once your business becomes transparent online it is in the spotlight for the whole world to see.

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Online Marketing DNA

July 26, 2011

Social Media Marketing

Social media marketing has revolutionized the way businesses can interact with customers. Today, companies have access to impressive business promotion tools that can launch their business to the next level overnight.

With that being said social media marketing demands commitment to the task at hand. Social networking isn't just about setting up a Twitter account and Facebook business page. It's about developing relationships by interacting with customers in a friendly and familiar forum.

Certainly, Facebook and Twitter are at the forefront of social media, but there are countless niche networking circles. Whether you operate a local restaurant or a Fortune 500 company, social marketing is the way to get the word out without depleting your marketing budget.

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Online Marketing DNA

April 23, 2011

Social Media Marketing Bellingham Washington

Social media marketing Bellingham Washington is a great way for entrepreneurs to corporations to connect with the community. Social media is all about building relationships through interactive communication. This marketing venue offers endless opportunities for building customer relations and brand recognition.

Social media marketing Bellingham Washington is a wise advertising method due to the dense population of college students, activist groups, and business owners. Students are particularly savvy with social marketing, but many companies are utilizing this venue to expand awareness and engage in product promotions.

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