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List Building Category

Online Marketing DNA

August 13, 2013

Building an Opt-In Email List

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed.

One of the first steps of building an opt-in email list is to determine which service provider will be used. There are countless options and much will depend on what owners want to accomplish with their subscriber list.

For instance, those who want to provide a newsletter might choose services such as Constant Contact, iContact, Aweber, Get Response, or Mail Chimp. These email marketing providers offer a variety of templates which can be used for newsletters, special announcements, discount coupons, and other types of digital mailings.

Online Marketing article on "Building an Opt-In Email List "

Online Marketing DNA

December 14, 2012

Facebook Email Test

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send a message to non-Facebook friends.

For now, the Facebook email test is limited to individuals. Brands, companies, and fan pages are exempt, but likely to be included if the experiment proves successful. Individuals who are included in the test have the option to pay the $1 fee to ensure their message is delivered. Otherwise, the message sent to unconnected friends will likely end up in the "Other" folder.

Few people are aware of the "Other" email folder, let alone how it's used. Its primary purpose is to store messages that have been filtered based on personal preferences. Facebook provides two email filtering preferences which include basic or strict. Any messages that don't meet preferences are automatically sent to the "Other" folder.

Online Marketing article on "Facebook Email Test "