There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram.
There are many reasons to segregate personal from business social media accounts. Most people are familiar with the saying of don't mix business with pleasure. When it comes to conducting business online there are many ramifications that can occur by allowing colleagues and consumers into your personal life.
There is little doubt social media has leveled the playing field for small business owners. Everyone can take advantage of all the perks regardless of the size of their marketing budget.