Online Video Marketing

By Pat Smith

Online video marketing is a fun and powerful advertising medium. Online videos are a great way to personalize your business and provide marketing messages to the masses. However, before getting started it's important to conduct research to learn how to harness the power of video marketing and how to implement videos into your online marketing plan.

There are many ways to utilize online video marketing techniques. Some of the more popular include submitting videos via platforms such as YouTube and Hulu. Marketing videos can also be published on Internet business websites, blogs, or through social media outlets such as Facebook or MySpace.

There are also many ways to create online videos. The most obvious is to use a video camera, but videos can also be created using clipart, graphics and text. Those who are not video-camera savvy can create powerful marketing messages without ever using a camera by utilizing video editing software or computer software packages such as PowerPoint.

When creating online videos it's important to consider the size, length, and dimension of the video. It's also important to consider how the video will be viewed. As more consumers purchase Smartphones, business owners must consider how marketing videos look through mobile devices.

Short videos generally perform better than long videos. In our hustle and bustle society, people have short attention spans and prefer snippets of information. Unless you can create a compelling, attention-grabbing, high-quality video it's best to limit video duration to ten minutes or less.

Videos used through mobile marketing should be even shorter in duration. Online videos hog up a tremendous amount of battery power and few consumers are willing to waste precious power watching a marketing video. In terms of delivering marketing messages through mobile phones, shorter is always better.

It's crucial to use select keywords in the title of online videos, as well as within the video. Many Internet business owners fail to understand the intricacies of SEO-rich content and often neglect including their primary keywords within marketing videos.

It's also imperative to include a call-to-action statement at the end of marketing videos. If you're using videos to sell a product, include a direct link to product being sold. Directing visitors to the home page of your website will cause them to have to search for the advertised product unless it is predominantly positioned at the site. Don't risk losing sales by making interested buyers have to hunt for it.

In today's market, consumers have become substantially savvier with their buying habits. They are less willing to buy products from strangers for fear they will be ripped off.

Video marketing gives small business owners and large corporations the opportunity to let their personality shine through while building consumer trust and confidence. Don't be afraid to let customers see your true colors. If you're a funny person, include comedy in your videos. If you're a techno-geek, share stories about how this has helped or hindered your business. Being real builds customer confidence must faster than trying to be someone you aren't.

Video marketing is just one of the many online marketing strategies that can be embraced. It's best to start out slow and learn the ropes of creating marketing videos. Each video should be tested, tracked, tweaked, and tested again. Once a video is producing desired results, use the gathered information to create another video. The more marketing videos you create, the easier the process will become.

If you are ready to enter the world of video marketing, but don't have the resources, time, or desire to create videos, consider working with an online marketing company such as Online Marketing DNA.

We offer a variety of marketing products and personal one-on-one business coaching. Our proven system can help you launch a startup business or expand an existing business. We are limited to the number of people we can help because we work closely with our clients to ensure they achieve desired results. We encourage you to contact us today to discuss your online video marketing needs.

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Published on January 20, 2011

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