Internet Marketing Bellingham Washington

By Pat Smith

Internet marketing Bellingham Washington embraces a variety of strategies to maximize online visibility. In order to dominate any niche online requires interconnecting multiple marketing methods and consistently building upon each strategy.

To fully embrace Internet marketing Bellingham Washington requires hiring a dedicated marketing team or outsourcing projects to an online marketing agency. Although Internet marketing is an exciting venue with endless possibilities, to succeed requires substantial time.

With that being said, one of the best things about Internet marketing is it offers a level playing field allowing small business to compete with Fortune 500 companies. Those who understand how to interweave a variety of Internet marketing strategies can obtain 'Top 10' search results for the majority of their niche-specific keywords.

Addressing available online marketing strategies would require a book. However, some of the more popular include: social media, online videos, article marketing, podcasting, link building online, and local search.

Social media marketing has taken the world by storm due to the massive exposure that can be obtained. Better yet, social marketing is affordable regardless of the size of marketing budgets. In essence, social marketing is all about being 'social' with clients and prospective customers.

Most are familiar with using social media platforms such as Facebook and Twitter, but there are numerous ways to engage in this marketing strategy. People have literally made millions by embracing social marketing, but to reach that level demands dedicated commitment.

Online video marketing is a powerful venue for building brand awareness. Bellingham business owners often shy away from this form of advertising for fear it is cost-prohibitive. However, with modern technology it is relatively simple to create professional videos.

Companies with robust advertising budgets can hire professionals to produce marketing videos, but those with smaller budgets can create quality videos in-house. To fully capitalize with this strategy requires at least one full-time employee experienced in video production.

Article marketing is a tried-and-true method for becoming established as an industry-expert. People often forget the Internet is most frequently used to obtain information. Providing that information can help Bellingham business owners soar to the top.

Embracing this strategy requires hiring writers knowledgeable with SEO and LSI techniques. Writing online articles is entirely different than writing articles for print publications. Working with professionals who understand the intricacies of writing for the Web will produce better results.

Podcast marketing offers endless possibilities for building brand recognition and consumer trust. Podcasts can be used to provide information, share interviews with industry-insiders, or as an interactive Internet radio show.

Link building online is essential for helping Bellingham business owners enhance online visibility. This strategy is used with all of the aforementioned marketing strategies. Search engines utilize a variety of factors when ranking websites; one of which is the number of inbound links.

Each time a video, podcast, article, or social media post are published they should include a link back to the company website. This brings additional exposure and can boost search engine rankings.

Local search Bellingham Washington is crucial for helping customers locate businesses in this Northwest region. Numerous local listing directories exist and it can be beneficial to publish at as many as possible. Not only does local search aid in driving targeted traffic to Bellingham businesses, most directories allow companies to include sales promotions and elicit customer reviews.

As you can see, there are many dimensions of Internet marketing. The primary concern amongst Bellingham business owners is finding time to learn and implement each strategy. One solution is to work with a marketing agency such as Online Marketing DNA.

We understand the diverse market and unique marketing needs required to reach the Bellingham market. We provide customized packages and personal business coaching to help business owners capitalize on a balanced mix of advertising methods.

If your company is tired of trying to tackle Internet marketing Bellingham Washington strategies on your own, give us a call to discuss your needs. Our Washington office staff members are available to take your call Monday through Friday between the hours of 8 am to 5 pm.

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Published on April 25, 2011

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