Online Marketing DNA Internet Marketing Tips on How you can Start to Generate Leads, Customers and Sales.

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Online Marketing DNA

December 12, 2013

Creating a Bullet Proof Marketing Strategy with OMDNA

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's unique selling proposition (USP).

Knowing what sets your company apart from others will aid in creating a bullet proof marketing strategy. Establishing the USP provides the starting point for all marketing endeavors. It helps identify the audience and the best ways to reach them.

For example, companies who market products and services to senior citizens would use different approaches than those who market to young adults. Older people prefer more traditional advertising such as direct mail and print catalogs, while the younger crowd is attracted to new methods such as mobile marketing and social media.

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Online Marketing DNA

July 11, 2013

3 Cross Channel Marketing Tips

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition.

Getting started with cross channel marketing can feel like a daunting task. One of the best approaches is to work with a marketing coach or enroll in training courses. It's important to become familiar with the different platforms to determine which is best suited for the company.

There are countless opportunities for cross promotion. Currently, the top three include Web marketing, mobile marketing, and social media marketing. Let's take a look at what each of these offers.

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Online Marketing DNA

June 11, 2013

Benefits of Using Instagram

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities.

To fully maximize the benefits of using Instagram, owners will need to become educated in how to integrate the program into their online marketing plan. As with all marketing endeavors it's advisable to learn the ins and outs of the Instagram platform and gather tips for creative uses.

It should be noted that Instagram was acquired by Facebook in April 2012. Combined with this social media giant, Instagram currently has over 100 million active users and is growing bigger every day. In other words, it can be used to reach the masses through mobile marketing and social marketing platforms.

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Online Marketing DNA

August 28, 2012

E Mail Marketing

Not long along, email marketing was at the top of the list for successful advertising strategies. Then RSS feeds and social marketing came on the scene and business owners focused more attention on these venues.

Today, email marketing has become one of the most underutilized methods for acquiring or maintaining customers. It's really quite a shame because email is a simple and affordable way to stay in touch with those most valuable to your business.

This tactic can be used to send out newsletters, autoresponder courses, flash sale announcements, press releases, and personal correspondence. It's a great way to build consumer trust and let people get to know your company on a more personal level.

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Online Marketing DNA

April 02, 2012

Search Marketing

Implementing search marketing is a complicated task that requires adequate training to maximize results. This style of marketing involves making use of search engine optimization methods and paid advertising such as pay-per-click (PPC) programs.

Although there are multiple search marketing strategies, they all involve making use of keyword research to analyze return on investment and conversion rates. Fortunately, there are numerous tools that can be used to evaluate profitable keywords.

Each of the major search engines offers some type of search tools. Google offers the biggest arsenal which includes: Adwords, Insights, Trends, and Correlate. Yahoo provides Search Assist, Related Searches, and Search Marketing. Bing has Microsoft Advertising Intelligence, AdCenter, and Vertical Insights.

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Online Marketing DNA

March 15, 2012

Direct Marketing

Direct marketing refers to any kind of advertising that allows business owners to have direct interaction with consumers. Some of the more well-known techniques include: postcard marketing, sales letters, telemarketing, billboards, and Internet advertising.

The primary difference of direct marketing versus traditional forms of marketing is that businesses can personalize sales messages specifically to the person receiving the information.

The way that sales content is personalized is by acquiring information and storing it in a database. This can be accomplished by various means such as offering a newsletter subscription, conducting online surveys or focus groups, or having people provide their contact information through websites or in person.

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Online Marketing DNA

March 01, 2012

Marketing Plan

Developing a marketing plan is one of the most essential elements of operating a business. This type of plan helps owners analyze data about customers, competitors, and how well products and services will be received.

Creating a marketing plan involves conducting market research to understand which marketing strategies are required. There are many tools available to obtain accurate market research data. These can include focus groups, surveys, keyword search, product search, and competitive sales analysis reports.

In addition to helping owners understand the buying habits of their target market, developing business marketing plans are vital for companies that need to acquire startup capital. Investors and finance companies require detailed information about the business before providing financial backing.

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Online Marketing DNA

January 18, 2012

Business Marketing

Business marketing is one of the most important decisions owners need to make. The only way to let consumers know about a business is through advertising. There are countless ways to advertise, but one of the more important is via the Internet.

Deciding which business marketing techniques will return the greatest value can be tricky. This is particularly true with Web marketing because there are so many strategies that can be implemented.

A lot of people find it helpful to talk with an online media marketing consultant to learn about different methods and how they work. Consultants can review current business and marketing plans or help create new plans. They can train staff members about search engine optimization and online marketing strategies.

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Online Marketing DNA

January 01, 2012

Marketing Technologists

If you haven't heard of marketing technologists yet, chances are you will soon. Essentially, this title refers to people that specialize in digital technology used to gather consumer information.

Employing marketing technologists can be highly beneficial to business owners ready to take full advantage of Internet marketing practices. Conducting business online has become a science that requires search engine optimization, social marketing, link building, and customer relationship management.

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Online Marketing DNA

December 20, 2011

Cross Platform Marketing

Cross platform marketing is the latest buzzword surrounding online advertising methods. Not so long ago, companies could develop brand recognition and generate sales revenue by means of a website. Today, companies need to embrace a variety of marketing strategies and interconnect each method.

To succeed with cross platform marketing strategies requires careful planning and constant tracking of performance results. Most business owners find it beneficial to work with a marketing consultant or hand over projects to a experienced cross channel marketing agency.

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