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6 Results for "Strategies"

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Online Marketing DNA

September 14, 2012

Social Media News

As a business owner, it's imperative to stay abreast of social media news. The tactics needed to succeed in this venue are constantly changing. What works today, will likely be defunct six months from now as new technology is developed.

There are many places to obtain social media news. It's best to seek out reputable sources that intend to inform instead of sell products. A few of the more popular include Mashable, TechCrunch, MarketingSherpa, and Online Marketing DNA.

Most people equate social media marketing with Facebook and Twitter, but there are countless other resources. These include networks like LinkedIn, YouTube, Google+, MySpace, and Pinterest.

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Online Marketing DNA

September 28, 2011

Strategic Marketing Management

Strategic marketing management helps companies monitor results of all forms of marketing efforts. From understanding how visitors arrive at company websites to determining the return of investment provided from print, radio, TV, and Internet marketing ads, having a plan in place is essential for growth and expanded online visibility.

Strategic marketing management is the driving force behind learning how to understand effectiveness of market communications and analyzing customer preferences. Taking time to develop a strategic plan can help executives improve profitability by integrating cohesive methods into their current business plan.

Written marketing plans are essential for documenting the company's goals and keeping ad campaigns on track. Companies that advertise in print, radio, TV and online are required to meet advertiser deadlines and comply with terms of service.

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Online Marketing DNA

August 15, 2011

Online Marketing Strategy

Online marketing strategy is a term used to describe a variety of promotional techniques specifically related to conducting business via the Internet. There are dozens of advertising methods that can be used to produce revenue and improve search indexing results.

Choosing which online marketing strategy will produce the best results can be difficult. The fact of the matter is, operating a successful Internet business demands utilizing several techniques.

At bare minimum, company owners will require a website to participate in Internet marketing. One tragic mistake people make is creating a website from pre-made templates provided through free hosting. This tactic screams 'unprofessional' and is a fast way to lose credibility in the marketplace.

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Online Marketing DNA

July 29, 2011

Internet Marketing

Internet marketing has become a complex maze of interconnecting a variety of methods to drive traffic to websites. Achieving success in this field requires the development of a solid online marketing plan and a dedicated team of employees or subcontractors.

Many people believe Internet marketing only revolves around selling products via a website. Nothing could be further from the truth. Not so long ago, business owners could get away with just a website, but not today. Now, companies must embrace a variety of marketing strategies to achieve and maintain high search rankings.

On popular online marketing strategy is developing a blog that ties-in with the company website. Content published on blogs is picked up instantly in the search engines; whereas with websites it could take several days to have content ranked.

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Online Marketing DNA

July 26, 2011

Social Media Marketing

Social media marketing has revolutionized the way businesses can interact with customers. Today, companies have access to impressive business promotion tools that can launch their business to the next level overnight.

With that being said social media marketing demands commitment to the task at hand. Social networking isn't just about setting up a Twitter account and Facebook business page. It's about developing relationships by interacting with customers in a friendly and familiar forum.

Certainly, Facebook and Twitter are at the forefront of social media, but there are countless niche networking circles. Whether you operate a local restaurant or a Fortune 500 company, social marketing is the way to get the word out without depleting your marketing budget.

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Online Marketing DNA

June 17, 2011

SEO Service Company Bellingham Washington

Enlisting help from an SEO service company Bellingham Washington can help local companies thrive. In today's market, companies need to develop strong ties within their community and develop long lasting relationships. Online marketing provides opportunities to reach thousands of people at the speed of light.

When choosing an SEO service company Bellingham Washington it's best to work with local agencies. While technology makes it easy to share documents, it can be advantageous to meet face-to-face with those who will be helping to market your business.

Bellingham is a great place to conduct business. The competition isn't as fierce as in the surrounding cities of Seattle and Tacoma, so local companies have advantage offer populous cities.

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