Online Marketing Plan

By Pat Smith

Every business needs an online marketing plan to ensure they capitalize on every available advertising strategy. Marketing via the Internet opens the door for owners to reach an unlimited number of people. However, it's vital to develop a strategic system so that every method can be linked together.

Every online marketing plan needs to outline the strategies that will be used now and in the future. There are dozens of online marketing methods so it is essential to determine which ones are most suited for the business and will yield the greatest return on investment.

Understanding how each strategy works; how to implement it; how to interconnect each strategy; and anticipated results is crucial. Without this knowledge it will be nearly impossible to reach your goals

Internet marketing is a complex maze that incorporates websites, blogs, articles, online videos, podcasts, local listings, lead generation, digital newsletters, and social media marketing endeavors.

Attempting to integrate multiple marketing strategies without a plan will leave owners frustrated. A good way to learn about the different methods and the various ways to integrate them into marketing plans is to obtain Internet marketing training from a coach or consultant. Working with online marketing experts eases the burdens of deciding which methods to use.

Corporate websites are usually the foundation for all marketing endeavors. Advertisements can be positioned directly on website pages or delivered via other platforms that direct people back to the website.

For example, a lot of companies use article marketing to provide information about their company or products. Articles are published at various directories and include an author resource box with links directed to a specific page of the website.

Articles are a great way to build credibility as an industry expert. Not only does article marketing help to inform consumers about your product line, they are also a great link building strategy.

Link building online is an essential part of Internet marketing. It's used with nearly every online marketing strategy and is necessary for improving search indexing. Acquiring a variety of quality back links helps search engines know that websites are popular and provide the information end-users are searching for.

Social media marketing is another venue for companies to offer marketing promotions while interacting with fans. Social marketing provides countless opportunities for companies to develop good customer relations and network with marketing professionals.

With that said, this venue requires business owners to promptly respond to questions and comments. The worst thing a company can do is allow people to publish negative reviews or ask questions that no one responds to. Ignoring complaints indicates that a business lacks in customer service and isn't interested in solving problems.

Unless companies have a large marketing budget and well-trained staff it is very difficult to take advantage of multiple online marketing methods without enlisting help from outside sources. This might include hiring a marketing consultant, freelance writers, web designers, graphic artists, and SEO service providers.

Online Marketing DNA is a full-service marketing agency that eliminates the guesswork and helps owners establish a strategic online marketing plan. We work closely with each client and offer step-by-step guidance to ensure they reach their goals.

We currently have a few openings for owners that are committed to broadening their online presence. We invite you to visit our blog to learn more about available marketing and Internet coaching packages.

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Published on May 19, 2012

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