Internet marketing has become a complex maze of interconnecting a variety of methods to drive traffic to websites. Achieving success in this field requires the development of a solid online marketing plan and a dedicated team of employees or subcontractors.
Many people believe Internet marketing only revolves around selling products via a website. Nothing could be further from the truth. Not so long ago, business owners could get away with just a website, but not today. Now, companies must embrace a variety of marketing strategies to achieve and maintain high search rankings.
On popular online marketing strategy is developing a blog that ties-in with the company website. Content published on blogs is picked up instantly in the search engines; whereas with websites it could take several days to have content ranked.