Internet marketing has become a complex maze of interconnecting a variety of methods to drive traffic to websites. Achieving success in this field requires the development of a solid online marketing plan and a dedicated team of employees or subcontractors.
Many people believe Internet marketing only revolves around selling products via a website. Nothing could be further from the truth. Not so long ago, business owners could get away with just a website, but not today. Now, companies must embrace a variety of marketing strategies to achieve and maintain high search rankings.
On popular online marketing strategy is developing a blog that ties-in with the company website. Content published on blogs is picked up instantly in the search engines; whereas with websites it could take several days to have content ranked.
Blogs also provide a more intimate setting for companies to interact with customers. This venue lets businesses promote products, offer deals, provide insights into company operations, and introduce staff members.
An additional benefit of blogs is they are a good source for developing link building online strategies. Link building is a vital element of Internet marketing. It entails developing a structure of inbound links to websites to boost search rankings and popularity.
Another popular Internet marketing technique is developing online videos. Thanks to modern technology it has become relatively easy to produce high quality videos. Whether you want to produce short promo videos or precise how to videos, this marketing strategy is a preferred choice for developing brand awareness.
Videos can be published at websites, blogs, and video directories such as YouTube and Hulu. They can be shared through social media outlets such as Facebook and Twitter. Producing online videos can help instill consumer trust, build brand recognition, and are a good form of link building.
Companies can also engage in podcast marketing to become established as an industry expert. People download podcasts to their MP3 player so they can listen-in when it's convenient. All kinds of Internet marketers use podcasts to share marketing messages. This venue can be used for nearly any type of business to provide product information, share customer testimonials, or record interviews with industry leaders.
Although not technically an Internet marketing practice, mobile marketing is an upcoming strategy that few businesses can afford to ignore. The audience for sending advertising messages is astounding. It is estimated over 5 billion people subscribe to cell phone services worldwide. This market is growing at a rate of 20 percent every 3 months.
Entering into mobile marketing requires business owners to become knowledgeable about FTC regulations. Companies that engage in spamming cell phone subscribers can incur hefty fines. In addition to complying with government guidelines, mobile marketing requires an understanding of how to format ads for easy viewing on a variety of handheld devices.
Most business owners are overwhelmed with the responsibilities and duties associated with Internet marketing. Instead of attempting to implement multiple marketing strategies and comply with regulations, it can be advantageous to outsource projects to an online marketing agency such as Online Marketing DNA.
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Tags: How to Videos, Internet Marketing, Local Listings, Marketing Agency, Mobile Marketing, OMDNA, Online Marketing DNA, Podcast Marketing, Strategies
Published on July 29, 2011